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Search engine optimization

Search Engine optimization (SEO) is the process of positioning a web site at or near to the top of the major search engine listings for particular keywords. Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of search engine marketing ("SEM") which may deal with paid inclusion. The theory is that the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. Search Engine Optimization (SEO) may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.


As an Internet marketing strategy, Search Engine Optimization (SEO) considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.


Google is the gateway to viewing and uncovering personal eBrands. A simple search determines if you have a presence, how many hits depict how impactful that presence is and the content represents the credibility behind the brand. The first page of results for your name is critical for your reputation. Most of people actually change their search terms after not finding a desired result on the first page or second page. Being in the first page is great for brand visibility and expert positioning. Almost search engine users believe that the companies whose websites are returned among the top search engine results are the leaders in such particular field of keyword.


Google, Yahoo and Bing or Other Search Engine use two types of ranking to website, on page & off page.

"On Page" Search Engine Optimization (SEO) is, as I have said above, just a matter of making sure that your pages are in a format that Search Engine Provider likes to see & values highly.

"Off Page" Search Engine Optimization (SEO) is the second method of valuation for your site, namely "How popular is your website?", " How many other sites link to it?" Google or yahoo or other Search Engine provider looks at each & every inbound link to your site & the Search Engine Page Rank" of the site that the link is on & forms an opinion on that basis as to how popular your site is likely to be.


NIYATI SOFTECH associated outsourcing service providers understand that your website means a lot to you. Your website is not only your identity on the net, it is your passport to more business and your key to popularity. The role of NIYATI SOFTECH is to take an objective approach to your Web presence, its design and functionality, and determine how best to get the Web site to serve your business needs.


NIYATI SOFTECH Search Engine Optimization (SEO) services helps to achieve Top Search Engine Ranking for your website and we ensure a customized and unique process for each SEO Project that we undertake. NIYATI SOFTECH Search Engine Optimization (SEO) also include keyword-research, Search Engine(SE)-specific Content Plan, Meta Tags, Content Creation and recommendations for existing or proposed Content. NIYATI SOFTECH also offers post-optimization services such as Periodic Reports pertaining to the current listing of your Site on various Search Engines, analysis of Keywords used etc






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